{"id":623,"date":"2021-05-01T12:06:58","date_gmt":"2021-05-01T12:06:58","guid":{"rendered":"http:\/\/apptechllc.com\/?p=623"},"modified":"2024-09-23T12:38:33","modified_gmt":"2024-09-23T12:38:33","slug":"how-do-you-spell-commodity","status":"publish","type":"post","link":"https:\/\/apptechllc.com\/how-do-you-spell-commodity\/","title":{"rendered":"How Do You Spell Commodity?"},"content":{"rendered":"<p>There are two ways to look at the term, <em>commodity<\/em>:<!--more--><\/p>\n<ol>\n<li>As a consumer, you could look at a readily available thing as a commodity \u2014 a refrigerator, a lawn mower, a bar of soap. You get the idea.<\/li>\n<li>As a businessperson, you could look at your customers as commodities \u2014 taking them for granted, responding to them slowly, treating them impersonally. You get that idea, too. And it\u2019s a really bad one.<\/li>\n<\/ol>\n<p>Because we\u2019re in the claims-management business, let\u2019s look at claims. Whether you\u2019re an insurance company, a self-insured group, or a TPA, your customers are those for whom you indemnify losses. They\u2019re also people for whom you\u2019re fulfilling a promise to make them whole again following a loss. People deserve to be served promptly, to be treated with respect, and to feel valued and important. Especially after a loss, they appreciate responsiveness and efficiency. And they definitely don\u2019t deserve anything like this (AV is accident victim; CP is claims person):<\/p>\n<p style=\"padding-left: 40px;\"><strong>AV:<\/strong> I was in an accident two months ago.<br \/>\n<strong>CP:<\/strong> I\u2019m sorry.<br \/>\n<strong>AV:<\/strong> I haven\u2019t been reimbursed for the damages yet.<br \/>\n<strong>CP:<\/strong> I\u2019m sorry.<br \/>\n<strong>AV:<\/strong> Thank you. Can you tell me when I\u2019ll be reimbursed?<br \/>\n<strong>CP:<\/strong> I\u2019m sorry.<br \/>\n<strong>AV:<\/strong> Why do you keep saying you\u2019re sorry?<br \/>\n<strong>CP:<\/strong> We lost your paperwork.<br \/>\n<strong>AV:<\/strong> Paperwork? This is 2021.<br \/>\n<strong>CP:<\/strong> I\u2019m sorry.<br \/>\n<strong>AV:<\/strong> [insert infuriated rant here]<\/p>\n<p>Okay. That\u2019s a little over the top. But you get that idea, too, we hope.<\/p>\n<h3>Right Tool, Right Time<\/h3>\n<p>The fact of the matter is, claims processes are broken. The degree to which they\u2019re broken is open for debate. But in October of last year, <em><a href=\"http:\/\/www.insurancesupportworld.com\/blog\/handle-claims-challenges-with-modern-solutions\/\" target=\"_blank\" rel=\"noopener\">Insurance Support World<\/a><\/em> published an article that said this:<\/p>\n<p style=\"padding-left: 40px;\">Carriers are now evaluating new players in the insurtech landscape \u2026 to lower claim processing complications and streamline workflows \u2026 This enables insurers to enhance customer engagement and operational efficiencies dramatically \u2026 the real challenge is not utilizing technology but determining what tech-solutions would bring the desired results and the appropriate implementation of the same in their current claims process.<\/p>\n<p>Since we\u2019ve been around since 2003, we don\u2019t know if we\u2019re part of <em>the insurtech landscape<\/em>. But we do know we recognized the need for a cloud-based repository for all of the information related to every one of your claims and made all of accessible with a few keystrokes and a Global Search feature. Then we built it.<\/p>\n<p>Couldn\u2019t you use a tool like that? Wouldn\u2019t your claimants be happier if you did? We thought so, too. That\u2019s why we built <a href=\"https:\/\/apptechllc.com\/products\/cloud-claims\/\">Cloud Claims.<\/a><\/p>\n<p>After all your customers aren\u2019t commodities.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are two ways to look at the term, commodity:<\/p>\n","protected":false},"author":5,"featured_media":853,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Spell Commodity? - APP Tech<\/title>\n<meta name=\"description\" content=\"Discover the correct spelling of &quot;commodity&quot; and explore its definition, usage, and importance in economics. 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